CCTV cameras are now widely used for security. Dubai is one of the safest cities in the world and the UAE is ranked as the second safest country. You can find CCTV cameras in every nook and corner of the city to ensure citizens’ security. So, what you think CCTV is meant for security in public places only?
The answer is a big no. Its purpose is not limited to security and monitoring people on the street or road. Let’s check how a CCTV system can benefit you in the operation and management of your retail store, mall or grocery store.
1) Preventing crimes and ensuring security.
2) Preventing shoplifting
3) Employee monitoring and safety
4) Customer behavior monitoring and increasing performance
5) Remote monitoring
6)24/7 security without any manpower
- Preventing crimes and ensuring the security of the store.
Malls and retail stores are always filled with visitors. The safety of each person is really important. Surveillance cameras can limit crimes to a great extent. CCTV Cameras are working as the eyes and ears to the surrounding area. According to UAE law no 24 of 2008, all the important commercial sectors have to follow the security rules and regulations. Commercial sectors including shopping malls, financial centers, departmental stores, etc. have to follow these security rules as these sectors may deal with expensive commodities and there are chances that some threats or thefts may occur.
The law mentioned where and how to install the CCTV camera. As per law, the cameras should be placed in the entrance, exit, elevators, parking, reception, and waiting area. The cameras should be clear, stable, and fixed. It is compulsory to store the footage for 31 days.
2.Preventing shoplifting
Shoplifting is always a serious headache for retailers. But CCTV Cameras can help them to solve this issue to a large extent. CCTV cameras will cover all the areas in the store except trail rooms, and washroom areas. If anyone trying to steal something from the store the camera will capture it. This footage will help the retailers and the law enforcement team to find the culprit. Sometimes internal shrinkage may also cause a big loss to your business. A store/mall with 24/7 CCTV surveillance can avoid such scenarios.
3. Employee monitoring and safety
Employees are the assets of each company. The performance of each employee has to be monitored to evaluate their performance. CCTV systems can tell you how your staff performing in their job and how they are approaching the customers. Depending upon their performance you can appreciate them with sma3ll gifts and encouragement to build a pleasant employee-employer relationship. Thereby you can increase productivity and ROI. You have to ensure the security of your staff when they are inside the store. You can monitor each floor, warehouse, storage space, etc. separately to ensure staff security.
4.Customer behavior monitoring and increased performance
CCTV cameras can help retailers to understand the trends. By analyzing the CCTV footage retailers can understand shoppers’ journey inside the store, their purchasing behavior, peak visiting time, etc. These details can be used to increase the performance of the store. Replaying an entire week or day’s footage can get you an idea about the most crowded times in the day, performance of a sales promotion, most preferred area of visitors, etc. If you want to get more detailed information on customer traffic inside the store you can choose one of the best in-store analytics solutions like Beyond traffic.
5.Real-time Remote monitoring
Monitoring all the stores from a single dashboard is easy now. Your physical presence is not needed to know the business activities in real-time. You can watch all your store’s activities from anywhere in the world through remote monitoring. Not only it will help you to monitor your customers but also you can watch your employees and guide them even if you are not present there.
6. 24/7 security without any manpower
“You are under CCTV Surveillance”, you may see this attention notice at many points. It assures you security. Criminals and shoplifters may think twice before entering the store after seeing the store are under CCTV surveillance. It reduces the manpower and it is a better alternative for security personnel. Security personnel can’t find a theft, shoplifting, or crime if it’s out of his watchful eyes. But security cameras can capture every moment during the daytime or night 24 by 7.
