Buy Online & Pick In-Store become a new trend in the Retail Industry. Actually, it’s not new to the retail world. Earlier most people were not aware of this buying option or they were not interested to opt for this. The Covid-19 made BOPIS popular among buyers. The easiness and less risk element make BOPIS popular. In a retailer’s view, BOPIS has both cons and pros. Yet they are well satisfied with the acceptance of this trendy buying behavior. Immediate action is necessary for BOPIS and curbside pickup as customers are expecting a supersonic speed in the service.
Studies and Surveys on BOPIS: Let’s the numbers talk
Most of the retailers started changing their main selling platform from brick-and-mortar stores to online. In 2020, the entire world faced a very crucial challenge and still continues the same with accepting the fact. The customers were more focused to online platforms. Apart from the online giants like Amazon, Noon, Shein, etc. customers were also searched in other small ecommerce sites for their favorite products and designs. The BOPIS service marked as a delivery option in e-commerce sites. People find it more convenient and fast.
In a latest survey of 2000 plus US customers, found that 62% of respondents are “more likely” to choose BOPIS or curbside pickup during the pandemic situation. While classifying it to essential and nonessential, 67% customers were “more likely” to choose BOPIS for essential services like pharmacy, stationary, and grocery purchase. 25% goes with “neither more nor less likely”. In the case of essential services half of the respondents choose” more likely” to use BOPIS and 35% goes with “neither more nor less likely”. A bigger part of them most likely to increase the usage of BOPIS service for their regular purchase.
Challenges involved in BOPIS: How to recover it
Implementing a new service is not that easier. Without taking proper inventory management and automation BOPIS can’t be make successful. Retailer may need to arrange the customer order within a limited time from the store or from warehouse. They have to check if the items are available or not. They have to make sure the availability of each items and may need to stock more according to each purchase. To make all these possible and hassle free retailers need a seamless order replenishment system which works on technology.
To perform an automated flow most of the companies are using AI enabled systems. Retailers have to make each orders ready on time to keep the customer loyalty and brand value. So the main challenge retailers were facing in BOPIS service is inventory management. Once they find the solution to overcome this BOPIS will be a better way of shopping method which they want to stick with their brand for all time.
How automation works in the successful execution of BOPIS
As said before automation is must for the effective implementation of curbside pickup and BOPIS services. Retailers can follow the below steps to implement BOPIS efficiently,
- Collect the accurate product information from suppliers. So that there won’t be any misunderstanding while order fulfillment and purchasing.
- Make sure the suppliers are providing the information on purchase order and ASNs on time.
- Keep updated the purchase history and sales with the supplier. This will help them to arrange the things for future PO’s.
- The important thing is integrate you e commerce with your POS system for a smooth inventory management. Investing some money on this won’t make you regret later.
- Train staffs to handle automation tools
- Find the right automation tools which suites your industry and needs.
Point of sale system, physical inventory count solution, etc. will help retailers to automate the store operations. Today’s customers have high expectation, so always try to value your customer’s needs. BOPIS and curbside pickup is a best choice to keep your brand value high.