Today’s competitive retail world is forcing every retailer to choose an advanced technology or method to compete and stay alive in the market. “Point of sale systems”(POS System) has become an inevitable tool for increasing customer experience and thereby sales. POS has started its entry as a cash payment system and now it has reached a point to handle the entire store sales operation by advanced plugins and integrations. This article will discuss all the things surrounded by the term” Point of sale”.
What is a POS System?
POS is an abbreviation of “Point of Sale System” which consists of hardware and software. For a store point of sale is usually the cash counter/cash register where the payment happens. However, the arrival of Mobile POS has changed this definition like any area of the store can act as a point of sale. POS System is a network consisting of many checkout terminals and the main server.
The features of each POS will be different. One can customize it according to the industry type. A POS system used for a restaurant may be different from the one used in a supermarket or retail store. Users can customize according to their needs with help of the respective POS Company support team.
How to Increase customer experience with POS systems?
The recent survey says that 64% of the retailers give priority to the customer experience. What is customer experience, it defines how shoppers feel their purchase whether it is online or in-store, a satisfiable experience led to a loyal customer creation. A loyal customer is a sure sales generator.
There are so many things which make customers happy. Don’t think you will get a loyal customer by just reducing your price. It’s just one factor. The Point Of Sale system has an important role in customer retention. The Payment counter is the last point where customers can change their minds and abandon the sale. So avoiding a long payment queue can make more sales.
Select the best Point Of Sale System which suits your needs is the first thing you can do for improving the customer experience and thereby sales. Always select a POS which can integrate your online market and in-store sale to deliver an Omnichannel retailing experience to your customers.
Faster transactions and different types of payment methods are always to make your customer happy and satisfied. Advanced payment methods like Contactless payment, card, mobile wallet, smartwatch, etc. are more flexible and convenient for the customers. Mobile POS is one of the best inventions for the restaurant industry to improve customer experience.
The seamless integration and stock management of POS systems double the chance to get sales and increase your brand value. Checking the availability of goods is no more a tedious task for retailers. The different kinds of insights you can take from your POS system can be used for making new promotions and loyalty programs to make your customer engaged with your company for the long term.
How to choose the right POS for your company?
Having a POS is important, having the right POS is more important. Every business with a physical store should have a point of sale. Industries like restaurants, retail stores, service providers, cinemas, etc. are using Point of sale systems. Before buying a POS just think what is the disadvantage or inability of your current system/software. List out those points. Consider where you need to improve and what can you do to make it possible. Let’s check some important points you can check before purchasing a POS,
- Inventory management
- Software and Hardware
- Customer support
- Loyalty Programs
- Supported devices
- Reporting and analytics
- Security and Compliance
- Payment options
Hope this article can narrow down your search and find the best POS in the market.
At RIS Services, we provide POS systems that tailored to your business needs. Call us for a demo and Quote.